Background: In 1985, the Discovery Channel was founded. Two years later, the channel was experimenting with ways to attract viewers during the summer. They came up with the idea to dedicate an entire week to sharks and encounters with sharks. This year was the 23rd year that Shark Week has run on Discovery Channel. It is now cable’s longest-running event as well as one of its most watched. Every year since 1995, the series has pulled in an audience of more than 20 million, and in 2008 it drew its highest audience ever, with 29 million viewers. Mixing docudrama-style narration, heart-stopping footage and educational content, the series has since become a summer-television staple with a cultish following.
- No one works during Shark Week; therefore it might as well be a national holiday.
- The programs during Shark Week teach people how to behave when they encounter sharks, therefore being educational and preventing injury
- Shark Week distracts people from their lives, which in turn affects the economy and slows the efficiency in the work place
Shark Week causes weight gain from sitting in front of the television all day for 7 days eating junk food